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Active Dance

activedanceActive Dance was referred to Innovate Now by their bank manager at RBS with the brief being that the directors wanted to identify a growth strategy and improve profitability.

Active Dance is ‘more than just a dance school’. The company is owned and run by 3 experienced professional dancers who all care passionately for their students and dance in general. The business has its main studio in Elton, Bury and has a test franchise studio in place in Radcliffe.

Jane Hurn met with the 3 directors and quickly established their individual skillsets and how these could be best developed to achieve the brief. Jane referred the business for Leadership & Management funding enabling the business to recover 50% of the cost of Innovate Now’s coaching programme.

A coaching strategy was set out using Innovate Now’s OPTIMA programme to identify the directors’ aspirations, goals and routes to achieving these. Jane then coached Laura, Hayley and Nicola over 5 intensive days to plan their route to success.

Changes were effected to benefit the business very early on in this programme including the development of a new business, Dance Rox Ltd and a new brand, Party Rox. From their aspirations a growth strategy was identified that includes a franchising model and larger premises to develop their flagship organisation. Jane continues to work with both Active Dance and Dance Rox advising at monthly board meetings.

• 4 jobs created
• 35% increase in turnover
• Change of status from partnership to limited company

• Improvements to website and marketing collateral

• Identified improvements needed to how current premises are used
• Strategic and financial planning for growth
• New business opportunities identified and developed – Dance Rox and
Party Rox
• HR programme implemented to employ staff previously used as
• Franchise model developed with first test franchise in place
• Monthly board meetings introduced
• Clarity of director roles and responsibilities

Project Description

MISSION: Business Coaching, Business Growth, Leadership & Management

Contact us now

Phone 01484 506312 or e-mail info@innovatenowltd.co.uk