Market research is an essential part of any business that wants to offer products or services that are consumer focused and targeted to the market area with the highest potential. Business decisions based on sector insight, accurate intelligence and thorough market research can minimise risk and pay huge dividends. Market research should be part and parcel of the whole business development process, conducting market research throughout the life cycle of a product or service will bring enormous benefits and greatly assist the long term success of the product or service.
market research helps:
- to identify opportunities:
If you are developing a new product or service, knowing the preconceived attitudes and needs people have can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed and targeted.
- to minimise risk:
Market research can really help shape a new product or service. Identifying what is needed ensures that the product or service is highly focused towards demand within the market space.
- to create benchmarks and measure progress:
Without a KPI template it is impossible to gauge how well a business is performing. Market research will highlight issues and best practise in the product or service. Market research will indicate if improvements are being achieved or not. Innovate Now offers clients:
market research advice
We work with our clients to identifying their individual market research requirements and devise a suitable programme. Providing the best solution for their needs, whether it is quantitative market research, qualitative market research or a combination of both.
market research services
After establishing clients’ market research needs, we assist with project design, implementation, management and analysis including services such as face to face interviewing, online research, desk research, questionnaire or topic guide design, in-depth interviews, focus groups, team or group discussions and telephone interviews.
If you simply require extra resources for your market research project, we would be happy to offer our services to work within your market research team. We aim to provide our customers total flexibility in our market research provision. We can provide a full service approach or a specific resource for a particular aspect of your market research project.
In summary, our main services include the following:
- Qualitative and Quantitative Research
- Research Design
- Face-to-Face Interviewing (In-Home/Street/In-Store/Exit)
- Accompanied Shops/Surfs
- Hall Tests
- Telephone Interviewing
- Postal and Self-Completion
- Online Research
- In-Depth Interviews
- Focus Groups/Group Discussions
- Data Processing and Analysis
- Interpretation & Reporting